KRAFFITI - AR Graffiti Community
KRAFFITI is an AR graffiti community that includes offline creation and online interaction. It allows for flawless preservation and effective sharing without damaging the environment.
KRAFFITI is low-demand and inclusive, offering opportunities to meet users' and merchants’ prestige and monetary goals.
Hope, Goal & More
We hope this project will eliminate the world's intolerance of graffiti art, allowing more graffiti-loving artists to graffiti anywhere they wish without fear of repercussions and allowing graffiti-loving audiences to enjoy graffiti artwork without any damage.
When it comes to graffiti, people always associate it with modern art. However, humans began to paint on rock walls as early as the Stone Age, so it can be said that graffiti has accompanied human civilization to today.
So, We hope to collaborate with museums like the Fresco Museum, which displays more than 1,300 copies of significant frescoes in Belgrade, and attract more tourists to these museums by setting up our products. When people dive into the joy of painting, they can better comprehend the stories behind the cultural heritages.
Background
The World’s Largest Graffiti Street, Huangjueping, in Chongqing, China, has been destroyed. This graffiti street required 1000 artists, 12.5 tons of paint, and 4 months to complete. However, tourists’ graffiti is generally scribbling and nonsensical, eroding the original paintings' integrity in Huangpingjue Graffiti Street.
Moreover, many people carve and scribble their names on any tourist attraction, which means "I have been here." These "graffiti" destroy various historical sites and public property, causing significant inconvenience to the public and governments. Layers of graffiti make many graffiti artists’ works being incomplete and unrecognizable.
This is a group project with Difeng Zhang.
The Great Wall in Beijing, China
Workers clean up graffiti in Salt Lake City
David Flores’s graffiti in Soho, New York
Layers and layers of graffiti look messy
Research
We interviewed 4 groups of people (each containing 20 people): City and tourist attraction staff, graffiti artists, regular citizens, and store owners. These groups can help us understand a wide range of opinions. And we picked 5 critical questions to conclude some key points briefly.
Project Conclusion
AR Application + Venue Construction + Special Spray Paint
AR technology can help keep cities clean while also allowing people to create any graffiti they want on whichever wall they choose.
Any location that collaborates with KRAFFITI might benefit from mutual business promotion and popularity.
The special edition KRAFFITI spray paint attracts both viewers and creators, increasing curiosity, publicity, and reputation.
