Mission
JIN XING Dance theater is a contemporary dance company in Shanghai, China. My mission is to rebrand it. To demonstrate the delicacy and suppleness of this dance theater, I emphasize the rhythm, scale, and softness of the fabrics and bodies.
Logo
I use Chinese calligraphy and traditional stamp, in order to create the softness and exquisiteness of the fabrics in the dance, and also represent the feature of JIN XING Dance Theater, that is, the extremely lithe limbs of the dancers. Moreover, the form of calligraphy looks like people dancing.
